The Original Original Campaign Launch

The Original Original mark:
If you look up the word ‘Indigenous’, you’ll find it has many synonyms, including ‘original.’
Many lay claim to being the ‘original.’ When someone makes that claim – to have been the first at something – we feel like we have something in common. We say to ourselves: this is a person who cares about roots. Someone who wants to know where things genuinely begin.
We value those things too.
In fact, with over 14,000 years of knowledge and 1,700 unique Indigenous experiences across Canada, we offer the most authentic and diverse experiences. And we know, smile in hand, we’ve been at it longer than anyone else. We Indigenous People, on this our home and native land.
So when we decided to define who we are and what we represent, we dug deeply into our own story, what defines us and makes our experiences truly special.
Or, more succinctly: The original Original.
A key component of The Original Original is a new brand mark that will help travellers better identify and book experiences from Indigenous owned tourism businesses across Canada.
The Original Original mark identifies that businesses have been vetted by ITAC including four key criteria: the business is at least 51 per cent Indigenous owned, it’s a business that embraces the values of Indigenous tourism, it offers a market of expert ready experience, and is an ITAC member.
The Original Original logo artwork aims to explore the ethos of this very concept by placing two letter Os within each other, representing the world, as well as the cycle of life. At the centre of these circles is a fire symbol that possesses a single flame, but is divided into three parts. This distinction represents each of the three groups of Indigenous Peoples in Canada; First Nation, Métis and Inuit.
Through this branded seal, we aim to further develop wide-spread recognition of authentic Indigenous experiences across the country.
The Original Original Creative Series:
With that, we are thrilled to officially roll-out The Original Original film and poster series, a collection of striking imagery that visually encapsulates the spirit of Indigenous travel experiences across Canada.
CLICK HERE to download our FREE poster files, or share them with friends and family via your social channels.
We invite you to see the beauty of our land through our eyes. From coast to coast to coast, Indigenous Peoples continue to provide transformative visitor experience through legendary hospitality, shared traditions, and authentic storytelling. Now is the time for us to come together as one and celebrate our connection to this vast country. Indigenous Tourism Awaits.
CLICK HERE to share this film and support the growth of Indigenous Tourism in Canada by making ethical travel choices.
Featured Experiences


B. Dene Adventures
Yellowknife, Northwest Territories Accommodation & Relaxation, Culture & Heritage, Fishing, Wildlife, Nature & Adventure, Winter Experience
Lennox Island Mi'kmaq Culture Centre
Lennox Island, Prince Edward Island Culture & Heritage, Wildlife, Nature & Adventure



Mountain Waters Resort
Pasadena, Newfoundland Labrador Accommodation & Relaxation, Wildlife, Nature & Adventure


Klahoose Coastal Adventures
Campbell River, British Columbia Culture & Heritage, Wildlife, Nature & Adventure



Knight Inlet Lodge
Black Creek, British Columbia Accommodation & Relaxation, Wildlife, Nature & Adventure
Bucketlist Tours
Yellowknife, Northwest Territories Culture & Heritage, Wildlife, Nature & Adventure
Appalachian Chalets and RV
CORNER BROOK, Newfoundland Labrador Accommodation & Relaxation, Fishing, Wildlife, Nature & Adventure, Winter Experience

Westcoast Fishing Adventures
Terrace, British Columbia Fishing, fly-fishing, freshwater, outfitters, saltwater, Wildlife, Nature & Adventure



Elsipogtog Mi'kmaq Cultural Center
Elsipogtog First Nation, New Brunswick Culture & Heritage, Wildlife, Nature & Adventure
Wat'chee Expeditions
Churchill, Manitoba Accommodation & Relaxation, Wildlife, Nature & Adventure, Winter Experience

Xwisten Experience Tours
Lillooet, British Columbia Cuisine, Culture & Heritage, Fishing, Wildlife, Nature & Adventure
Kluskap Ridge RV & Campground Ltd.
, Nova Scotia Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Eskasoni Cultural Journeys
Eskasoni, Nova Scotia Cuisine, Culture & Heritage, Fishing, Wildlife, Nature & Adventure
Aurora Tours.Net
Yellowknife, Northwest Territories Cuisine, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience


Last Oak Golf Course
Cowessess, Saskatchewan Accommodation & Relaxation, Wildlife, Nature & Adventure

Camp Louis Jolliet Outfitting
Mistissini, Quebec Accommodation & Relaxation, Fishing, freshwater, Hunting, lodges, outfitters
Coastal Rainforest Safaris
Campbell River, British Columbia Accommodation & Relaxation, Wildlife, Nature & Adventure
Big Eddy Lodge
Cumberland House, Saskatchewan Accommodation & Relaxation, big-game, lodges, outfitters
Big Sand Lake Lodge
Winnipeg, Manitoba Accommodation & Relaxation, big-game, Fishing, fly-in, Hunting, lodges, outfitters
Ainsworth Hot Springs Resort
Ainsworth Hot Springs, British Columbia Accommodation & Relaxation, Cuisine


Aski Holistic Adventures
Cumberland House, Saskatchewan Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience
Painted Warriors
Mountain View County, Alberta Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience
Pirate’s Haven ATV Friendly RV Park, Chalets & Adventures
Robinson, Newfoundland Labrador Accommodation & Relaxation, outfitters, Wildlife, Nature & Adventure
Osprey Lodge
Oujé-Bougoumou, Quebec Accommodation & Relaxation, family-friendly, Fishing, freshwater, outfitters
Cree Cultural Institute
Oujé-Bougoumou, Quebec Art, Craft & Gifts, Culture & Heritage, virtual-experience-ch
Last Oak Golf Course
Cowessess, Saskatchewan Accommodation & Relaxation, Wildlife, Nature & Adventure
Hotel-Musée Premières Nations
Wendake, Quebec Accommodation & Relaxation, Cuisine, Culture & Heritage


Pourvoirie Broadback
Oujé-Bougoumou, Quebec family-friendly, Fishing, fly-fishing, lodges, outfitters
Wanuskewin
Saskatoon, Saskatchewan Art, Craft & Gifts, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure
Tundra North Tours
Inuvik, Northwest Territories Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience

Metepenagiag Heritage Park
Red Bank, New Brunswick Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure


The Torngats
Happy Valley, Newfoundland Labrador Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure
Spirit Bear Lodge
, British Columbia Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure
Squamish Lil’wat Cultural Centre
Whistler, British Columbia Art, Craft & Gifts, Cuisine, Culture & Heritage

Voyages Eeyou Istchee Baie-James
Oujé-Bougoumou, Quebec Culture & Heritage, Fishing, outfitters, Wildlife, Nature & Adventure
Voyageur Wilderness
Atikokan, Ontario Accommodation & Relaxation, Culture & Heritage, Fishing, outfitters, Wildlife, Nature & Adventure
Point Grondine Park
Killarney, Ontario Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure
Étamamiou Outfitters
Unamen Shipu, Quebec Accommodation & Relaxation, Culture & Heritage, Fishing, freshwater, Hunting, lodges, outfitters, Wildlife, Nature & Adventure


Blackfoot Crossing Historical Park
, Alberta Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage
Arctic Adventures - Payne River
Baie-D'Urfé, Quebec Accommodation & Relaxation, Fishing, fly-fishing, Hunting, outfitters, saltwater, Wildlife, Nature & Adventure
Aventure Plume Blanche
Roberval, Quebec Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure
Auberge Manawan
Manawan, Quebec Accommodation & Relaxation, Culture & Heritage, Fishing, freshwater, outfitters, Wildlife, Nature & Adventure

North Star Adventures
Yellowknife, Northwest Territories Cuisine, Culture & Heritage, Fishing, outfitters, Wildlife, Nature & Adventure, Winter Experience
Skwachays Lodge Hotel and Gallery
Vancouver, British Columbia Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage



Spapium “Little Prairie” Farm
Lytton, British Columbia Accommodation & Relaxation, Art, Craft & Gifts, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure
Tla'amin Resorts and Accommodations / Historic Lund Hotel
Lund, British Columbia Accommodation & Relaxation, Art, Craft & Gifts, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure


Haida Heritage Centre at Ḵay Llnagaay
Skidegate, British Columbia Art, Craft & Gifts, Culture & Heritage
Camping Tadoussac and Camping Tipi
Essipit, Quebec Accommodation & Relaxation, Wildlife, Nature & Adventure

Red Bank Lodge
Red Bank, New Brunswick Accommodation & Relaxation, Cuisine, Culture & Heritage, Fishing, Wildlife, Nature & Adventure
Native Museum of Mashteuiatsh
Mashteuiatsh, Quebec Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Shakat Tun Adventures
Haines Junction , Yukon Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience

Onhoüa Chetek8e Huron Traditional Site
Wendake, Quebec Art, Craft & Gifts, Cuisine, Culture & Heritage


Wapusk Adventures
Churchill, Manitoba Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience
Haida Style Expeditions
Skidegate, British Columbia Culture & Heritage, Fishing, outfitters, saltwater, Wildlife, Nature & Adventure
Takaya Tours First Nations Canoe & Kayak Adventures
North Vancouver, British Columbia Culture & Heritage, Wildlife, Nature & Adventure

NARWAL Northern Adventures
Yellowknife, Northwest Territories Cuisine, Culture & Heritage, Fishing, Wildlife, Nature & Adventure, Winter Experience
Arctic Adventures - Tunulik
Baie-D'Urfé, Quebec Accommodation & Relaxation, fly-fishing, outfitters, Wildlife, Nature & Adventure
Chalets De L'anse-à-Jos, à Yves et Chalets Shipek
Essipit, Quebec Accommodation & Relaxation, Wildlife, Nature & Adventure

Royal Inn & Suites
Happy Valley-Goose Bay NL A0P 1C0, Newfoundland Labrador Accommodation & Relaxation

Camp La Lucarne - Anishnabek Outfitter Inc.
Laniel, Quebec Accommodation & Relaxation, big-game, Fishing, Hunting, outfitters, Wildlife, Nature & Adventure

Whitehorse Who What Where Tours / Dickson Outfitters Ltd
Whitehorse, Yukon Culture & Heritage, Wildlife, Nature & Adventure
Fishwheel Charters
Dawson City, Yukon Accommodation & Relaxation, Fishing, Wildlife, Nature & Adventure, Winter Experience
Carcross/Tagish Management Corporation
Whitehorse, Yukon Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Essipit Outfitter: Jimmy Lake Outfitters
Essipit, Quebec Fishing, freshwater, Hunting, lodges, outfitters, Wildlife, Nature & Adventure
Six Nations Tourism
Ohsweken, Ontario Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Lodge on the Point
Nipissing, Unorganized, North Part, Ontario Accommodation & Relaxation, Fishing, Hunting, outfitters, Wildlife, Nature & Adventure
Aurora Village
Yellowknife, Northwest Territories Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience








Essipit Outfitter: Club Claire
Essipit, Quebec Fishing, freshwater, Hunting, lodges, outfitters, Wildlife, Nature & Adventure
Essipit Outfitter: Club Bernier
Essipit, Quebec Accommodation & Relaxation, big-game, Fishing, Hunting, outfitters
Essipit Outfitter: Domaine SportIif Du Lac Loup
Essipit, Quebec Accommodation & Relaxation, Fishing, fly-fishing, outfitters, Wildlife, Nature & Adventure
Mingan River Outfitter
Mingan, Quebec Accommodation & Relaxation, Fishing, freshwater, Hunting, outfitters, Wildlife, Nature & Adventure
Nabisipi Outfitter - Uenapeuhipu
Aguanish, Quebec Accommodation & Relaxation, Fishing, freshwater, outfitters, saltwater
Huron-Wendat Museum
Wendake, Quebec Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage
Natakam Condos-Hotel Sur Mer
Essipit, Quebec Accommodation & Relaxation, Wildlife, Nature & Adventure
Micmac Camp
Gesgapegiag, Quebec Accommodation & Relaxation, Cuisine, Fishing, lodges, outfitters, saltwater, Wildlife, Nature & Adventure


Domaine Notcimik
LaBostonnais, Quebec Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure

Blue Spruce X
North West River, Newfoundland Labrador Accommodation & Relaxation, Cuisine, Culture & Heritage, outfitters, Wildlife, Nature & Adventure, Winter Experience

River Wrangler Sportfishing
Chilliwack, British Columbia freshwater, outfitters, Wildlife, Nature & Adventure








West Coast Expeditions
Courtenay, British Columbia Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure

Tsa-Kwa-Luten, The Ocean Resort at Cape Mudge
Quathiaski Cove, British Columbia Accommodation & Relaxation
Stó:lō Nation
Chilliwack, British Columbia Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Siwash Lake Resort
, British Columbia Accommodation & Relaxation, Culture & Heritage, fly-in, outfitters, Wildlife, Nature & Adventure

















Great River Fishing Adventures
Chilliwack, British Columbia Fishing, fly-fishing, freshwater, outfitters, Wildlife, Nature & Adventure


Nemiah Valley Lodge
Nemaiah Valley, British Columbia Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure






Ḵ ̓wax̱wa̱lawadi, Echo Bay Marina & Lodge
Alert Bay, British Columbia Accommodation & Relaxation, Wildlife, Nature & Adventure

Upper Humber Settlement
Cormack, Newfoundland Labrador Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure
Klahoose Wilderness Resort
Desolution Sound, British Columbia Accommodation & Relaxation, Wildlife, Nature & Adventure




Upper Humber Settlement
Cormack, Newfoundland Labrador Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure








Ki'yeli Tourism Services
Fort Simpson, Northwest Territories Culture & Heritage, Wildlife, Nature & Adventure


Einarsson’s Guide Service
Dauphin River, Manitoba big-game, Fishing, Hunting, outfitters, Wildlife, Nature & Adventure


Cree North Adventures
Meadow Lake, Saskatchewan Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience

Black River Wilderness Park
Washago, Ontario Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience


Only Way Outfitting
Inuvik, Northwest Territories Fishing, Hunting, outfitters, Wildlife, Nature & Adventure, Winter Experience
Wild Gros Morne
Shoal Brook, Newfoundland Labrador Cuisine, Wildlife, Nature & Adventure, Winter Experience
Silver Muskie Lodge
30 Miles East of Fort Frances, Ontario Accommodation & Relaxation, drive-in, family-friendly, freshwater, outfitters
Tawaw Cabins
Meadow Lake, Saskatchewan Accommodation & Relaxation, family-friendly, Fishing, outfitters


Wildhorse Ranch
Rocky Mountain House, Alberta Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure



Under the Stump
Rocky Harbour, Newfoundland Labrador Culture & Heritage, Wildlife, Nature & Adventure

Nunatsiavut Government
Happy Valley Goose Bay, Newfoundland Labrador Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Oroseau Rapids Park/ Park du Rapides
St.Malo, Manitoba Accommodation & Relaxation, Culture & Heritage, Fishing, Hunting, Wildlife, Nature & Adventure, Winter Experience

Nisga'a Tourism
Gitlaxt'Aamiks (Formerly New Aiyansh), British Columbia Accommodation & Relaxation, Culture & Heritage, virtual-experience-wna, Wildlife, Nature & Adventure
Northern Lights Dog Sledding
Goose Bay, Newfoundland Labrador Wildlife, Nature & Adventure, Winter Experience




Four Season Tours
Cox's Cove, Newfoundland Labrador Culture & Heritage, outfitters, Wildlife, Nature & Adventure, Winter Experience



Cape Croker Park
Neyaashiinigmiing, Ontario Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure


Wasse-Giizhik Tours
Wikwemikong, Ontario Accommodation & Relaxation, Fishing, freshwater, outfitters, Wildlife, Nature & Adventure, Winter Experience
Bill Reid Gallery of Northwest Coast Art
Vancouver, British Columbia Art, Craft & Gifts, Culture & Heritage
Cariboo Chilcotin Jetboat Adventures
Riske Creek, British Columbia Fishing, Wildlife, Nature & Adventure
Clayoquot Wild
Tofino, British Columbia Fishing, outfitters, saltwater, Wildlife, Nature & Adventure

Aboriginal Journeys Wildlife Viewing & Adventure Tours
Campbell River, British Columbia Wildlife, Nature & Adventure









Frontier Lodge - Gateway to the Thaidene Nëné
Lutsel K'e, Northwest Territories Accommodation & Relaxation, Cuisine, Fishing, fly-in, outfitters, Wildlife, Nature & Adventure
Wikwemikong Tourism
Wikwemikong, Ontario Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience
Wajashk Cottages
Dokis First Nation, Ontario Accommodation & Relaxation, Wildlife, Nature & Adventure

Johnny and Billy Cain Outfitters
Tasiujaq, Quebec Fishing, freshwater, lodges, outfitters, Wildlife, Nature & Adventure, Winter Experience


Manitoulin Hotel & Conference Centre
Little Current, Ontario Accommodation & Relaxation, Cuisine, Culture & Heritage, taco-indigenous-cuisine


Middle Brook Cottages & Chalets
Glenburnie, Newfoundland Labrador Accommodation & Relaxation, Wildlife, Nature & Adventure


Dorset Suites/Huit Huit Tours
Cape Dorset, Nunavut Accommodation & Relaxation, Wildlife, Nature & Adventure
