The Original Original Campaign Launch - Indigenous Winter Experiences

The Original Original mark:

If you look up the word ‘Indigenous’, you’ll find it has many synonyms, including ‘original.’

Many lay claim to being the ‘original.’ When someone makes that claim – to have been the first at something – we feel like we have something in common. We say to ourselves: this is a person who cares about roots. Someone who wants to know where things genuinely begin.

We value those things too.

In fact, with over 14,000 years of knowledge and 1,700 unique Indigenous experiences across Canada, we offer the most authentic and diverse experiences. And we know, smile in hand, we’ve been at it longer than anyone else. We Indigenous People, on this our home and native land.

So when we decided to define who we are and what we represent, we dug deeply into our own story, what defines us and makes our experiences truly special.

Or, more succinctly: The original Original.

A key component of The Original Original is a new brand mark that will help travellers better identify and book experiences from Indigenous owned tourism businesses across Canada.

The Original Original mark identifies that businesses have been vetted by ITAC including four key criteria: the business is at least 51 per cent Indigenous owned, it’s a business that embraces the values of Indigenous tourism, it offers a market of expert ready experience, and is an ITAC member.

The Original Original logo artwork aims to explore the ethos of this very concept by placing two letter Os within each other, representing the world, as well as the cycle of life. At the centre of these circles is a fire symbol that possesses a single flame, but is divided into three parts. This distinction represents each of the three groups of Indigenous Peoples in Canada; First Nation, Métis and Inuit.

Through this branded seal, we aim to further develop wide-spread recognition of authentic Indigenous experiences across the country.

The Original Original Creative Series:

With that, we are thrilled to officially roll-out The Original Original film and poster series, a collection of striking imagery that visually encapsulates the spirit of Indigenous travel experiences across Canada.

CLICK HERE to download our FREE poster files, or share them with friends and family via your social channels.

We invite you to see the beauty of our land through our eyes. From coast to coast to coast, Indigenous Peoples continue to provide transformative visitor experience through legendary hospitality, shared traditions, and authentic storytelling. Now is the time for us to come together as one and celebrate our connection to this vast country. Indigenous Tourism Awaits.

CLICK HERE to share this film and support the growth of Indigenous Tourism in Canada by making ethical travel choices.

EXPLORE OUR PACKAGES

Accommodation & Relaxation Art, Craft & Gifts Cuisine Culture & Heritage reconciliation Wildlife, Nature & Adventure Winter Experience

October 26, 2021

Sébastien Desnoyers-Picard

Sébastien is ITAC’s Chief Marketing Officer. Sébastien was born and raised, and still lives in Wendake First Nation near Quebec City. As a proud Huron-Wendat, he takes great pride in defending Indigenous interests throughout all aspects of his life and career.

Culture & Heritage

Wildlife, Nature & Adventure

Accommodation & Relaxation

Indigenous Culinary Experiences

Indigenous Arts & Gifts

Indigenous Vacation Packages

Upcoming Events

Feel The Power Of A Pow Wow

Sébastien Desnoyers-Picard

Featured Experiences

Camp Grayling

Xwisten Experience Tours

Bucketlist Tours

B. Dene Adventures

Appalachian Chalets and RV

Westcoast Fishing Adventures

Inuit Adventures

Talking Rock Tours

Homalco Wildlife Tours

Elsipogtog Mi'kmaq Cultural Center

Wat'chee Expeditions

St. Eugene Golf Resort & Casino

Kluskap Ridge RV & Campground Ltd.

The Westin Calgary Airport

Eskasoni Cultural Journeys

Aurora Tours.Net

Kwanlin Dun Cultural Centre

Pow-Wow Manawan

Étamamiou Outfitters

Camp Louis Jolliet Outfitting

Shaputuan Museum

Kina8at-Ensemble

Camping Plage Robertson

Camp La Lucarne - Anishnabek Outfitter Inc.

Ocean House at Tlaga Gawtlaas

Knight Inlet Lodge

Klahoose Coastal Adventures

Fishwheel Charters

Squamish Lil’wat Cultural Centre

Hotel-Musée Premières Nations

Feast Café Bistro

Coastal Rainforest Safaris

Wanuskewin

Tundra North Tours

Sea Wolf Adventures

Metepenagiag Heritage Park

Hébergement Aux Cinq Sens

Kwa’lilas Hotel

The Torngats

Spirit Bear Lodge

Haida House at Tllaal

Warrior Women

Voyages Eeyou Istchee Baie-James

Voyageur Wilderness

Point Grondine Park

Pourvoirie Broadback

Quality Inn Uashat

Moccasin Trails

Last Oak Golf Course

Lennox Island Mi'kmaq Culture Centre

Host Hotel Kahnawake

Birding by Season

Gros Morne Adventures

Whitehorse Who What Where Tours / Dickson Outfitters Ltd

Carcross/Tagish Management Corporation

Cree Cultural Institute

Haida Heritage Centre at Ḵay Llnagaay

Auberge Manawan

Abenaki Museum

North Star Adventures

Skwachays Lodge Hotel and Gallery

Jasper Tour Company

Moonstone Creations

Spapium “Little Prairie” Farm

Tla'amin Resorts and Accommodations / Historic Lund Hotel

Awatin Aboriginal Art

Mahikan Trails

Blackfoot Crossing Historical Park

Talaysay Tours

Arctic Adventures - Payne River