The Original Original Campaign Launch

The Original Original mark:
If you look up the word ‘Indigenous’, you’ll find it has many synonyms, including ‘original.’
Many lay claim to being the ‘original.’ When someone makes that claim – to have been the first at something – we feel like we have something in common. We say to ourselves: this is a person who cares about roots. Someone who wants to know where things genuinely begin.
We value those things too.
In fact, with over 14,000 years of knowledge and 1,700 unique Indigenous experiences across Canada, we offer the most authentic and diverse experiences. And we know, smile in hand, we’ve been at it longer than anyone else. We Indigenous People, on this our home and native land.
So when we decided to define who we are and what we represent, we dug deeply into our own story, what defines us and makes our experiences truly special.
Or, more succinctly: The original Original.
A key component of The Original Original is a new brand mark that will help travellers better identify and book experiences from Indigenous owned tourism businesses across Canada.
The Original Original mark identifies that businesses have been vetted by ITAC including four key criteria: the business is at least 51 per cent Indigenous owned, it’s a business that embraces the values of Indigenous tourism, it offers a market of expert ready experience, and is an ITAC member.
The Original Original logo artwork aims to explore the ethos of this very concept by placing two letter Os within each other, representing the world, as well as the cycle of life. At the centre of these circles is a fire symbol that possesses a single flame, but is divided into three parts. This distinction represents each of the three groups of Indigenous Peoples in Canada; First Nation, Métis and Inuit.
Through this branded seal, we aim to further develop wide-spread recognition of authentic Indigenous experiences across the country.
The Original Original Creative Series:
With that, we are thrilled to officially roll-out The Original Original film and poster series, a collection of striking imagery that visually encapsulates the spirit of Indigenous travel experiences across Canada.
CLICK HERE to download our FREE poster files, or share them with friends and family via your social channels.
We invite you to see the beauty of our land through our eyes. From coast to coast to coast, Indigenous Peoples continue to provide transformative visitor experience through legendary hospitality, shared traditions, and authentic storytelling. Now is the time for us to come together as one and celebrate our connection to this vast country. Indigenous Tourism Awaits.
CLICK HERE to share this film and support the growth of Indigenous Tourism in Canada by making ethical travel choices.
Featured Experiences


Xwisten Experience Tours
Lillooet, British Columbia Cuisine, Culture & Heritage, Fishing, Wildlife, Nature & Adventure
Bucketlist Tours
Yellowknife, Northwest Territories Culture & Heritage, Wildlife, Nature & Adventure
B. Dene Adventures
Yellowknife, Northwest Territories Accommodation & Relaxation, Culture & Heritage, Fishing, Wildlife, Nature & Adventure, Winter Experience
Appalachian Chalets and RV
CORNER BROOK, Newfoundland Labrador Accommodation & Relaxation, Fishing, Wildlife, Nature & Adventure, Winter Experience
Westcoast Fishing Adventures
Terrace, British Columbia Fishing, fly-fishing, freshwater, outfitters, saltwater, Wildlife, Nature & Adventure



Elsipogtog Mi'kmaq Cultural Center
Elsipogtog First Nation, New Brunswick Culture & Heritage, Wildlife, Nature & Adventure
Wat'chee Expeditions
Churchill, Manitoba Accommodation & Relaxation, Wildlife, Nature & Adventure, Winter Experience

Kluskap Ridge RV & Campground Ltd.
, Nova Scotia Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure

Eskasoni Cultural Journeys
Eskasoni, Nova Scotia Cuisine, Culture & Heritage, Fishing, Wildlife, Nature & Adventure
Aurora Tours.Net
Yellowknife, Northwest Territories Cuisine, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience


Étamamiou Outfitters
Unamen Shipu, Quebec Accommodation & Relaxation, Culture & Heritage, Fishing, freshwater, Hunting, lodges, outfitters, Wildlife, Nature & Adventure
Camp Louis Jolliet Outfitting
Mistissini, Quebec Accommodation & Relaxation, Fishing, freshwater, Hunting, lodges, outfitters



Camp La Lucarne - Anishnabek Outfitter Inc.
Laniel, Quebec Accommodation & Relaxation, big-game, Fishing, Hunting, outfitters, Wildlife, Nature & Adventure

Knight Inlet Lodge
Black Creek, British Columbia Accommodation & Relaxation, Wildlife, Nature & Adventure
Klahoose Coastal Adventures
Campbell River, British Columbia Culture & Heritage, Wildlife, Nature & Adventure
Fishwheel Charters
Dawson City, Yukon Accommodation & Relaxation, Fishing, Wildlife, Nature & Adventure, Winter Experience
Squamish Lil’wat Cultural Centre
Whistler, British Columbia Art, Craft & Gifts, Cuisine, Culture & Heritage
Hotel-Musée Premières Nations
Wendake, Quebec Accommodation & Relaxation, Cuisine, Culture & Heritage

Coastal Rainforest Safaris
Campbell River, British Columbia Accommodation & Relaxation, Wildlife, Nature & Adventure
Wanuskewin
Saskatoon, Saskatchewan Art, Craft & Gifts, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure
Tundra North Tours
Inuvik, Northwest Territories Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience

Metepenagiag Heritage Park
Red Bank, New Brunswick Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure


The Torngats
Happy Valley, Newfoundland Labrador Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure
Spirit Bear Lodge
, British Columbia Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure


Voyages Eeyou Istchee Baie-James
Oujé-Bougoumou, Quebec Culture & Heritage, Fishing, outfitters, Wildlife, Nature & Adventure
Voyageur Wilderness
Atikokan, Ontario Accommodation & Relaxation, Culture & Heritage, Fishing, outfitters, Wildlife, Nature & Adventure
Point Grondine Park
Killarney, Ontario Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure
Pourvoirie Broadback
Oujé-Bougoumou, Quebec family-friendly, Fishing, fly-fishing, lodges, outfitters


Last Oak Golf Course
Cowessess, Saskatchewan Accommodation & Relaxation, Wildlife, Nature & Adventure
Lennox Island Mi'kmaq Culture Centre
Lennox Island, Prince Edward Island Culture & Heritage, Wildlife, Nature & Adventure



Whitehorse Who What Where Tours / Dickson Outfitters Ltd
Whitehorse, Yukon Culture & Heritage, Wildlife, Nature & Adventure
Carcross/Tagish Management Corporation
Whitehorse, Yukon Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Cree Cultural Institute
Oujé-Bougoumou, Quebec Art, Craft & Gifts, Culture & Heritage, virtual-experience-ch
Haida Heritage Centre at Ḵay Llnagaay
Skidegate, British Columbia Art, Craft & Gifts, Culture & Heritage
Auberge Manawan
Manawan, Quebec Accommodation & Relaxation, Culture & Heritage, Fishing, freshwater, outfitters, Wildlife, Nature & Adventure

North Star Adventures
Yellowknife, Northwest Territories Cuisine, Culture & Heritage, Fishing, outfitters, Wildlife, Nature & Adventure, Winter Experience
Skwachays Lodge Hotel and Gallery
Vancouver, British Columbia Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage


Spapium “Little Prairie” Farm
Lytton, British Columbia Accommodation & Relaxation, Art, Craft & Gifts, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure
Tla'amin Resorts and Accommodations / Historic Lund Hotel
Lund, British Columbia Accommodation & Relaxation, Art, Craft & Gifts, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure


Blackfoot Crossing Historical Park
, Alberta Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage

Arctic Adventures - Payne River
Baie-D'Urfé, Quebec Accommodation & Relaxation, Fishing, fly-fishing, Hunting, outfitters, saltwater, Wildlife, Nature & Adventure
Red Bank Lodge
Red Bank, New Brunswick Accommodation & Relaxation, Cuisine, Culture & Heritage, Fishing, Wildlife, Nature & Adventure
Native Museum of Mashteuiatsh
Mashteuiatsh, Quebec Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Shakat Tun Adventures
Haines Junction , Yukon Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience

Onhoüa Chetek8e Huron Traditional Site
Wendake, Quebec Art, Craft & Gifts, Cuisine, Culture & Heritage


Wapusk Adventures
Churchill, Manitoba Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience
Haida Style Expeditions
Skidegate, British Columbia Culture & Heritage, Fishing, outfitters, saltwater, Wildlife, Nature & Adventure
Takaya Tours First Nations Canoe & Kayak Adventures
North Vancouver, British Columbia Culture & Heritage, Wildlife, Nature & Adventure

Aventure Plume Blanche
Roberval, Quebec Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure
Arctic Adventures - Tunulik
Baie-D'Urfé, Quebec Accommodation & Relaxation, fly-fishing, outfitters, Wildlife, Nature & Adventure
Essipit Outfitter: Jimmy Lake Outfitters
Essipit, Quebec Fishing, freshwater, Hunting, lodges, outfitters, Wildlife, Nature & Adventure
Essipit Outfitter: Club Claire
Essipit, Quebec Fishing, freshwater, Hunting, lodges, outfitters, Wildlife, Nature & Adventure
Six Nations Tourism
Ohsweken, Ontario Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure
Lodge on the Point
Nipissing, Unorganized, North Part, Ontario Accommodation & Relaxation, Fishing, Hunting, outfitters, Wildlife, Nature & Adventure
Aurora Village
Yellowknife, Northwest Territories Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience



Royal Inn & Suites
Happy Valley-Goose Bay NL A0P 1C0, Newfoundland Labrador Accommodation & Relaxation




Essipit Outfitter: Club Bernier
Essipit, Quebec Accommodation & Relaxation, big-game, Fishing, Hunting, outfitters
Camping Tadoussac and Camping Tipi
Essipit, Quebec Accommodation & Relaxation, Wildlife, Nature & Adventure
Essipit Outfitter: Domaine SportIif Du Lac Loup
Essipit, Quebec Accommodation & Relaxation, Fishing, fly-fishing, outfitters, Wildlife, Nature & Adventure
Mingan River Outfitter
Mingan, Quebec Accommodation & Relaxation, Fishing, freshwater, Hunting, outfitters, Wildlife, Nature & Adventure
Nabisipi Outfitter - Uenapeuhipu
Aguanish, Quebec Accommodation & Relaxation, Fishing, freshwater, outfitters, saltwater
Huron-Wendat Museum
Wendake, Quebec Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage
Natakam Condos-Hotel Sur Mer
Essipit, Quebec Accommodation & Relaxation, Wildlife, Nature & Adventure
Micmac Camp
Gesgapegiag, Quebec Accommodation & Relaxation, Cuisine, Fishing, lodges, outfitters, saltwater, Wildlife, Nature & Adventure


Domaine Notcimik
LaBostonnais, Quebec Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure

Chalets De L'anse-à-Jos, à Yves et Chalets Shipek
Essipit, Quebec Accommodation & Relaxation, Wildlife, Nature & Adventure
Last Oak Golf Course
Cowessess, Saskatchewan Accommodation & Relaxation, Wildlife, Nature & Adventure
Osprey Lodge
Oujé-Bougoumou, Quebec Accommodation & Relaxation, family-friendly, Fishing, freshwater, outfitters


Siwash Lake Resort
, British Columbia Accommodation & Relaxation, Culture & Heritage, fly-in, outfitters, Wildlife, Nature & Adventure
River Wrangler Sportfishing
Chilliwack, British Columbia freshwater, outfitters, Wildlife, Nature & Adventure









Tsa-Kwa-Luten, The Ocean Resort at Cape Mudge
Quathiaski Cove, British Columbia Accommodation & Relaxation



Great River Fishing Adventures
Chilliwack, British Columbia Fishing, fly-fishing, freshwater, outfitters, Wildlife, Nature & Adventure

Bill Reid Gallery of Northwest Coast Art
Vancouver, British Columbia Art, Craft & Gifts, Culture & Heritage
Cariboo Chilcotin Jetboat Adventures
Riske Creek, British Columbia Fishing, Wildlife, Nature & Adventure
Clayoquot Wild
Tofino, British Columbia Fishing, outfitters, saltwater, Wildlife, Nature & Adventure



Stó:lō Nation
Chilliwack, British Columbia Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure















West Coast Expeditions
Courtenay, British Columbia Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure




Klahoose Wilderness Resort
Desolution Sound, British Columbia Accommodation & Relaxation, Wildlife, Nature & Adventure








Pirate’s Haven ATV Friendly RV Park, Chalets & Adventures
Robinson, Newfoundland Labrador Accommodation & Relaxation, outfitters, Wildlife, Nature & Adventure
Four Season Tours
Cox's Cove, Newfoundland Labrador Culture & Heritage, outfitters, Wildlife, Nature & Adventure, Winter Experience

Wildhorse Ranch
Rocky Mountain House, Alberta Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure


Under the Stump
Rocky Harbour, Newfoundland Labrador Culture & Heritage, Wildlife, Nature & Adventure
Oroseau Rapids Park/ Park du Rapides
St.Malo, Manitoba Accommodation & Relaxation, Culture & Heritage, Fishing, Hunting, Wildlife, Nature & Adventure, Winter Experience

Northern Lights Dog Sledding
Goose Bay, Newfoundland Labrador Wildlife, Nature & Adventure, Winter Experience




Tawaw Cabins
Meadow Lake, Saskatchewan Accommodation & Relaxation, family-friendly, Fishing, outfitters

Cree North Adventures
Meadow Lake, Saskatchewan Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience
Blue Spruce X
North West River, Newfoundland Labrador Accommodation & Relaxation, Cuisine, Culture & Heritage, outfitters, Wildlife, Nature & Adventure, Winter Experience


Big Eddy Lodge
Cumberland House, Saskatchewan Accommodation & Relaxation, big-game, lodges, outfitters
Big Sand Lake Lodge
Winnipeg, Manitoba Accommodation & Relaxation, big-game, Fishing, fly-in, Hunting, lodges, outfitters


Aski Holistic Adventures
Cumberland House, Saskatchewan Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience
Painted Warriors
Mountain View County, Alberta Accommodation & Relaxation, Cuisine, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience

Silver Muskie Lodge
30 Miles East of Fort Frances, Ontario Accommodation & Relaxation, drive-in, family-friendly, freshwater, outfitters

Middle Brook Cottages & Chalets
Glenburnie, Newfoundland Labrador Accommodation & Relaxation, Wildlife, Nature & Adventure

Wasse-Giizhik Tours
Wikwemikong, Ontario Accommodation & Relaxation, Fishing, freshwater, outfitters, Wildlife, Nature & Adventure, Winter Experience

Wikwemikong Tourism
Wikwemikong, Ontario Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience
Wajashk Cottages
Dokis First Nation, Ontario Accommodation & Relaxation, Wildlife, Nature & Adventure

Johnny and Billy Cain Outfitters
Tasiujaq, Quebec Fishing, freshwater, lodges, outfitters, Wildlife, Nature & Adventure, Winter Experience

Manitoulin Hotel & Conference Centre
Little Current, Ontario Accommodation & Relaxation, Cuisine, Culture & Heritage, taco-indigenous-cuisine



Wild Gros Morne
Shoal Brook, Newfoundland Labrador Cuisine, Wildlife, Nature & Adventure, Winter Experience

Dorset Suites/Huit Huit Tours
Cape Dorset, Nunavut Accommodation & Relaxation, Wildlife, Nature & Adventure

Frontier Lodge - Gateway to the Thaidene Nëné
Lutsel K'e, Northwest Territories Accommodation & Relaxation, Cuisine, Fishing, fly-in, outfitters, Wildlife, Nature & Adventure


Cape Croker Park
Neyaashiinigmiing, Ontario Accommodation & Relaxation, Culture & Heritage, Wildlife, Nature & Adventure
Black River Wilderness Park
Washago, Ontario Accommodation & Relaxation, Art, Craft & Gifts, Culture & Heritage, Wildlife, Nature & Adventure, Winter Experience


Only Way Outfitting
Inuvik, Northwest Territories Fishing, Hunting, outfitters, Wildlife, Nature & Adventure, Winter Experience